![]() ![]() The company would go on to introduce a number of new perfumes including Command Performance (1948), Noa Noa (1954) and Emotion (1965).Ībove: 1951 Helena Rubinstein picking flowers in Grasse.īack in the United States, the largest and most profitable part of Rubinstein’s beauty empire, the New York salon was in need of an upgrade. While in France, Rubinstein bought an estate in the south of the country and, in 1946, announced that an experimental laboratory and plant would be opened near Grasse with the prospect that the company would soon begin the large-scale manufacture of perfume. Rubinstein leased new premises at 3 Grafton Street, had it fitted out and the official opening ceremony took place in 1951.Ībove: 1955 Reception room in the Paris salon redecorated in Napoleon III style after the war. It took longer to normalise the operations in London as the salon there had been bombed during the Blitz. The Paris salon was officially relaunched in 1948 after being refitted and redecorated. ![]() In 1945, Rubinstein travelled first to France, then England, to survey the damage caused by the war and revitalise her businesses there. ![]() Continued from: Helena Rubinstein (1930-1945) ![]()
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